Woman walking in a minimalist room with a modern chair, round side table with a lamp, and wall mirror.

A thoughtful branding studio for wellness & lifestyle brands, based between Brighton and London, partnering with clients worldwide.

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We create story-led branding for wellness, beauty and lifestyle brands that want to connect more deeply with their audience.

Founded with a vision to bring more intention and beauty into the world through design, Mindfully Made partners with brands that care about both aesthetics and impact.

We specialise in brand strategy, visual identity, packaging and digital design for wellness, beauty and lifestyle brands, crafting elevated brand experiences designed to captivate hearts and minds.

Highlighted work

The YANA Method

Minimalist brand identity and business card design for breathwork coaching brand.
YANA Breathwork branding featuring a wellness-focused typography design over an image of a person practicing mindfulness outdoors.

(Branding, Web Design)

Human Nature

Modern, clean skincare branding and product packaging for Human Nature.
Human Nature skincare billboard showcasing a natural beauty campaign with soft, organic typography and fresh, dewy skin close-ups.

(Branding, Packaging, Digital Advertising)

Knitmed

Knitmed logo embossed on textured paper, representing a wellness and therapeutic knitting brand with a calming, minimalist design.
Therapeutic knitting brand website design for Knitmed, focused on mindfulness.

(Branding, Web Design, Social Design)

Free Spirit

Free Spirit botanical drinks outdoor billboard advertisement featuring vibrant design, product imagery, and a group of friends enjoying the beverage.
Vibrant drink branding and packaging design for Free Spirit, a non-alcoholic beverage brand.

Zooki

(Branding, Web Design)

Zooki Vitamin C packaging design featuring a bold orange box with product details and supplement facts, set against a natural citrus background.
Bright and bold collagen packaging design for Zooki liquid supplements, designed to stand out.

(Branding, Packaging, Marketing Design)

Project Power

Educational initiative branding for Project Power, empowering students through wellness.
Project Power branding featuring a dynamic high-five between two active women, emphasising empowerment, fitness, and positive mindset coaching.

(Branding, Social Design)

Services

Two women discussing brand strategy over drinks, using a smartphone and design materials.
Human Nature skincare serum bottle with minimalist branding and amber glass packaging.
Woman writing in a notebook with a matcha latte on a glass table, sketching brand concepts.
Sophisticated black and white business card design for Jennifer Newsome, featuring monogram logo and modern typography.
Embossed YANA logo on textured paper, showcasing elegant and minimal brand identity design for wellness brand.

From launching new brands to elevating established ones, our services are designed to support every stage of growth.

Foundation
  • Brand Audit
  • Brand Strategy
  • Market Research
  • Brand Naming
  • Positioning & Messaging
Elevate
  • Visual Identity Design
  • Website Design
  • Website Development
  • Art Direction
  • Social Media Design
  • Brand Guidelines
Flourish
  • Email Marketing Design
  • Print Collateral
  • Digital Advertising
  • Campaign Assets
VIEW OUR PACKAGES

Love notes from our people.

Testimonial from Helena Treite, Marketing Manager at Bioloka, commending Harriet’s intuitive understanding of brand identity and her ability to elevate language and design into a mindful and forward-thinking rebrand.
Testimonial from Heanney Banks, Founder of The YANA Method, praising Harriet’s ability to bring brand visions to life with creativity beyond expectations.
Testimonial from Sophie Thompson, Co-Founder of Pure Panda Collective, highlighting how Mindfully Made exceeded expectations with brand design and website development, implementing advanced design tools.
Testimonial from Joe Quick, Founder of Sense of Place, praising Harriet for her ability to understand and communicate the brand’s vision through sleek and timeless design.
Testimonial from Kelly Ward, Marketing Manager at Melody Maison, highlighting Harriet and her team’s dedication, professionalism, and ability to refresh and create strong brand identities.

Let’s create a brand that

feels as thoughtful as

the business behind it.

Work with Mindfully Made to build a wellness, beauty or lifestyle brand that connects deeply with your audience through strategy-led branding, visual identity and digital design.

White downward diagonal arrow for minimalistic branding website.

We’ll help you:

Captivate hearts and minds with a distinctive visual identity

Elevate your brand through thoughtful, strategy-led design

Create consistency across packaging, web and digital touchpoints

Refresh your brand presence to better reflect your purpose and values

Develop a brand experience that feels intentional and built to last