Free Spirit is a fictional brand concept developed in collaboration with a digital marketing agency to showcase how strategy-led branding can connect with modern, values-driven consumers. Created for internal marketing and portfolio purposes, this project focused on developing a bold brand identity, standout packaging design, and digital content tailored to Gen Z and Millennial audiences. From strategic brand naming to vibrant visual storytelling, the concept reflects the drink’s adventurous spirit and botanical roots. The final packaging and campaign materials were crafted to evoke freedom, flavour, and feel-good energy—bringing the essence of Free Spirit to life across digital touchpoints.